That included products, promotion, pricing, and distribution (place) in the four Ps of marketing. And, from 1986 to 1989 I was Product Line Manager, Education, responsible for all the products in this then $14 million line of publications and training equipment. In 1984 I was promoted to Acquisitions Editor to spearhead efforts at working with freelance writers. By late 1980 I was promoted to Supervising Editor and then Supervisor of Educational Product Development. This meant that I wrote home study courses and pulled together the experiments that supported the coursework. I had the very good fortune to start work in December 1977 as an Educational Product Designer. The follow up comment was “I’d love to hear some of those stories of back in the day.” So, here’s a few. This was one of my projects when I worked at Heath from 1977 to 1989. I noted that those tapes were generated using one of Heath’s early personal computers. I commented recently on the Heathkit products Facebook page about the Morse Code Tapes used in the Amateur Radio General License Home Study Course.
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